There's a card for Mum, Dad and Nan.
There isn't one for the dog.

Rose Pets is the shop for people with pets — and the people who love them. It starts with the cards no shelf stocks: for people about their pets, from the pet, and for the pet lover in their life. We supply them to Australian retailers, at prices you can see before you decide.

See the card range How buying works
The missing shelf

The whole family's on the shelf. Except one.

Walk into any newsagency and there's a card for Mum, Dad, Nan, the teacher, the boss and the neighbour who fed the plants. There's nothing for the dog who has been in every family photo for ten years. Rose Pets makes the cards for that gap — in both directions: for the customer buying for their own animal, and the one buying for someone else's.

Australians talk to their pets, buy them birthday presents, and put them in the Christmas card. The card aisle hasn't caught up. It still assumes the only relationships worth marking are the human ones.

So we make two kinds of card, and they do genuinely different jobs. Cards for people about their pets — a Happy Barkday for a dog mum, a congratulations on the new puppy. And cards from the pet — the birthday card your dog would have signed, if the paws cooperated.

The second kind is the one people stop and pick up, because they've never seen it before.

Happy Barkday greeting card for a dog mum and her fur baby, standing with its envelope Happy Purrthday greeting card for a cat, held in one hand Welcome, Little Pup new puppy congratulations card, laid on linen with its envelope and a pen Happy Birthday Mom card from the family dog, standing on a desk
Two kinds of card

Cards for pet people. Cards from the pet.

Cards for people who have pets

For the pet people — dog mums, cat dads and every animal person in between — and for the moments the card aisle already half-recognises: a new puppy, a first birthday, a thank-you from one animal person to another.

  • Happy Barkday and Happy Purrthday
  • Welcome, Little Pup — new-pet congratulations
  • Thank-yous and everyday cards

Cards from the pet

A birthday card to Mum, signed by the dog. This is the one that isn't on the shelf anywhere else — and it's the one people photograph and send to their friends.

  • Happy Birthday Mom — from the dog
  • More from-the-pet cards in design

If your customer has ever signed a card "and Rufus", this is the card they were trying to buy.

Rose Pets greeting cards fanned out on warm paper — every card ships with its own envelope
How to buy

No account. No quote. Just prices.

Stocking Rose Pets doesn't start with an email. The per-card price is shown on every product page and drops automatically as the quantity goes up, down to the bulk rate. No trade account to apply for, no price list to request, no quote to wait on.

Most card wholesalers make a retailer email for a price list, open a trade account and wait on a quote before they can even find out what a card costs. We couldn't see the point. If you can see the price, you can decide.

Try a design. If it moves, order more. The price per card takes care of itself.

We're a fit for
Newsagencies Pet stores Gift retailers Online shops
The card itself

Made to be kept, not binned.

Heavyweight recycled stock, blank inside so the sender writes their own words, and every card ships with its own envelope. Shipped anywhere in Australia via Australia Post, GST included.

Heavyweight stock

Recycled, and thick enough to stand on a mantelpiece.

Blank inside

The design is ours. The words are the sender's.

Envelope included

An envelope with every card. Never an afterthought.

Ships Australia-wide

Via Australia Post. Prices in the shop include GST.

Common questions

Questions we get asked.

Can you actually get a birthday card from your dog?

Yes — that's the point. We make cards written from the pet to their person, like a Happy Birthday Mom card from the family dog. Most card shops don't stock the category at all: there's a card for Mum, Dad, Nan, the teacher and the boss, and nothing from the animal who's been in every family photo for a decade.

Do you sell pet greeting cards wholesale?

Yes. We supply pet and pet-themed cards to Australian retailers — newsagencies, pet stores, gift retailers and online shops — through rosepets.com.au. There's no separate wholesale process to go through: the per-card price is on every product page and drops automatically as the quantity goes up, down to the bulk rate.

How does pricing work?

Every card's per-card price is published on its product page, and volume pricing is applied automatically at checkout — the price per card falls as the quantity rises, down to the bulk rate. Nothing is held back behind a quote, and prices include GST.

Do I need a wholesale account?

No. There's no trade account to apply for and no price list to request. Volume pricing is applied automatically at checkout based on the quantity ordered — nothing to sign up for, nobody to email first.

What are the cards printed on?

Heavyweight recycled card stock, blank inside so the sender writes their own message, and every card ships with its own envelope.

Do you ship Australia-wide?

Yes, via Australia Post, and prices in the shop include GST. Cards aren't limited by geography the way our vending machines are — those are Greater Sydney only.

Which pets and occasions do you cover?

The shop filters by pet and by occasion. The range starts with dogs and cats — across birthdays, new-pet congratulations, thank-yous and everyday cards — and it's still growing. If there's a pet or an occasion you want and can't find, tell us; that's genuinely useful to know.

Are you making more than cards?

Rose Pets is a shop for people with pets, and cards are what's on the shelves first. More pet and pet-themed products are in design — other card categories, swag like mugs and tees, and products for pets themselves down the track. Cards came first because it's the category obviously missing from every card shelf in the country.

Get in touch

We're looking forward to working with you.

Pet cards for your shop, a machine in your space, software for your business, or a hand with AI — whatever you need, we'd love to help. Tell us a little about it.

Send us a message

Goes straight to info@roseventures.com.au