There's a card for Mum, Dad and Nan. There isn't one for the dog.
Rose Shop makes greeting cards for the ones with paws — cards for people about their pets, and cards written from the pet. Buy one, or buy five hundred: it's the same shop, and the price per card drops as you go.
The whole family's on the shelf. Except one.
Walk into any newsagency and there's a card for Mum, Dad, Nan, the teacher, the boss and the neighbour who fed the plants. There's nothing for the dog who has been in every family photo for ten years. Rose Shop makes the cards for that gap — in both directions.
Australians talk to their pets, buy them birthday presents, and put them in the Christmas card. The card aisle hasn't caught up. It still assumes the only relationships worth marking are the human ones.
So we make two kinds of card, and they do genuinely different jobs. Cards for people about their pets — a Happy Barkday for a dog mum, a congratulations on the new puppy. And cards from the pet — the birthday card your dog would have signed, if the paws cooperated.
The second kind is the one people stop and pick up, because they've never seen it before.
Cards for pet people. Cards from the pet.
Cards for people who have pets
For the dog mums and the cat mums, and for the moments the card aisle already half-recognises — a new puppy, a first birthday, a thank-you from one animal person to another.
- Happy Barkday and Happy Purrthday
- Welcome, Little Pup — new-pet congratulations
- Thank-yous and everyday cards
Cards from the pet
A birthday card to Mum, signed by the dog. This is the one that isn't on the shelf anywhere else — and it's the one people photograph and send to their friends.
- Happy Birthday Mom — from the dog
- More from-the-pet cards in design
If you've ever signed a card "and Rufus", this is the card you were trying to buy.
One card or five hundred. Same shop.
There's no separate wholesale process. Retailers buy from the same shop as everyone else. The per-card price is shown on every product page and drops automatically as the quantity goes up, down to the bulk rate. No wholesale account to apply for, no quote to wait on, no minimum order.
Most card wholesalers make you email for a price list, open a trade account, and commit to a minimum before you've seen how the range sells. We couldn't see the point. If you can see the price, you can decide.
Try ten. If they move, buy a hundred. The price per card takes care of itself.
Made to be kept, not binned.
Heavyweight recycled stock, blank inside so you write your own words, and every card ships with its own kraft envelope. Sent anywhere in Australia via Australia Post, GST included.
Heavyweight stock
Recycled, and thick enough to stand on a mantelpiece.
Blank inside
The design is ours. The message is yours.
Envelope included
A kraft envelope with every card. Never an afterthought.
Ships Australia-wide
Via Australia Post. Prices in the shop include GST.
Questions we get asked.
Can you actually get a birthday card from your dog?
Yes — that's the point. We make cards written from the pet to their person, like a Happy Birthday Mom card from the family dog. Most card shops don't stock the category at all: there's a card for Mum, Dad, Nan, the teacher and the boss, and nothing from the animal who's been in every family photo for a decade.
Do you sell pet greeting cards wholesale?
Yes, and there's no separate wholesale process. Retailers buy from the same shop as everyone else. The per-card price is on every product page and drops automatically as the quantity goes up, down to the bulk rate.
Do I need a wholesale account, or a minimum order?
Neither. Volume pricing is applied automatically at checkout based on how many you buy — a retailer stocking a shelf and a person buying a single card use exactly the same shop. Nothing to apply for, nobody to email first.
What are the cards printed on?
Heavyweight recycled card stock, blank inside so you write your own message, and every card ships with its own kraft envelope.
Do you ship Australia-wide?
Yes, via Australia Post, and prices in the shop include GST. Cards aren't limited by geography the way our vending machines are — those are Greater Sydney only.
Which pets and occasions do you cover?
The shop filters by pet and by occasion — dogs and cats, across birthdays, new-pet congratulations, thank-yous and everyday cards. The range is still growing. If there's a pet or an occasion you want and can't find, tell us; that's genuinely useful to know.
Are you making anything beyond pet cards?
Other card categories and swag — mugs, tees — are in design. Pets came first because it's the category obviously missing from every card shelf in the country.
We're looking forward to working with you.
Cards for your store, a machine in your space, software for your business, or a hand with AI — whatever you need, we'd love to help your business grow. Tell us a little about it.